.png)
WS201: Social CRM Application and Platform Workshop
With the bloom of social media marketing, this is relatively straightforward to attract customers and retain them. The key to customer retention and purchase recurrence is strong brand-consumer relationships. In this workshop, participants will know how to manage customer relationships if they want their business to grow strength to strength.
Learning outcomes
As a result of this course, participants will be able to…
Improve Customer Relationship Management by proactively developing relationships that get the best results with their customers
Avoid common Social CRM mistakes that businesses often make
Manage customer relationships to boost purchase recurrence and attract new clients
Develop a proactive approach to focus the time, resources and efforts on the ‘right’ customers
Who should attend?
Professionals and entrepreneurs looking to enhance their understanding of how the customer works and thinks
Business owners or customer-focused employees hoping to improve their Customer Relationship Management Strategy
Marketing managers looking for a different approach when considering how to manage customer relationships
Professionals looking to bolster their skills for future digital marketing or CRM roles
Course Details
Course code | WS201 |
Date | 25 February 2023 (Saturday) |
Time | 09:00 – 18:00 |
Duration | 8 hours |
Fee | HK$9,600 (Early bird offer: HK$8,640) |
Language | Cantonese + English supporting materials |
Prerequisites | No requirements needed |
Topic 1: CRM Introduction |
Topic 2: From CRM to social CRM |
Topic 3: B2B Vs B2C |
Topic 4: Misunderstanding in social CRM |
Topic 5: Data Privacy |
Topic 6: Social CRM Application and Platform |
Topic 7: Customer Journey |
Topic 8: A/B Testing Strategy |
Topic 9: Case study and group discussion |
Outline
*subject to change. To be finalised when the course date is announced.
Related Courses
WS101: Turn Ideas into Minimum Viable Product (MVP)