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Digital Marketing
What is Digital Marketing?
Digital Marketing combines technical and analytical skills to help companies grow via social media channels, advertising, emails campaigns, search engine optimisation, and content marketing.
The average salary for a Digital Marketer is estimated to be HK$17,000 per month in Hong Kong as of 2022 according to Glassdoor.
What does a Digital Marketer do?
Digital Marketers utilise email campaigns, social media channels, online videos, and search engine optimisation (SEO) initiatives to promote brands across the digital sphere. They use technologies, strategies, and concepts that can be learned through attending digital marketing courses. Day-to-day tasks vary depending on the role and company, but Digital Marketers can expect to be working on a team focused on producing content and creating various forms of advertisements to generate brand growth.
How can I become a Digital Marketer?
You can become a digital marketer in one of three ways. There are:
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College programs that offer robust marketing classes covering advertising, technical tools, and writing.
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Resources online to learn from but you need to be self-disciplined and ready to experiment.
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Digital marketing bootcamps that equip you the skills you need quickly and efficiently so that you can go out, get a job and apply your skills and knowledge.
How to get a head start for a job as a Digital Marketer?
Many types of companies need someone with these skills and the positions for digital marketers are not limited to the technical industry. Digital Marketers can work in-house for various types of companies, or they can choose to work as a freelancer.
Here is our advice for choosing the best Digital Marketing courses:
✓ Assess courses based on training academy reputation and background
✓ Check if the proposed course curriculum is applicable to your current or future roles
✓ Enquire if course assignments and projects can be used to create a portfolio that helps you get hired
✓ Learn from academy instructors that have real-world practical working experience
What Digital Marketing courses does GTA offer?
Introductory
Introduce participants to a knowledge or skills and prepare them to a higher level or advance their career.
Bootcamp
Take a leap in professional career in an intensive way to obtain knowledge and skills about a technological specialisation.
Advanced
Learn from renowned experts in the subject matter and mingle others with a genuine interest in the subject.
Digital Marketing Courses
DM101: Digital Marketing Fundamentals
DM201:
Digital Marketing Bootcamp