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DM202: Digital Marketing Fullstack

This course helps participants learn the fundamental concepts of social media and digital marketing. After learning the basic concepts, they will be able to help the company to create a basic marketing strategy and develop a solid marketing plan to help drive traffic to the company website.

Programming Console

Learning outcomes

As a result of this course, participants will be able to…

Help a brand or company manage social media account

Create a content plan 
for brand

Fist Bump

Who should attend?

University graduates with less than 3 years of working experience

People who are eager to join the industry and explore their career in digital marketing

Course Details

Course Code

DM202

Date

1 February 2023 – 12 April 2023 (Wednesday)

Time

19:00 – 22:00 (3 hours each lesson)

Duration

30   hours (Total 10 lessons)

Learning format

Online instructor-led

Fee

HK$16,800 (Early bird offer: HK$15,120)

Language

Cantonese + English supporting materials

Prerequisites

- Participants should be computer-literate with a sound working knowledge of the Windows/Mac operating system. 

- Participants will need to create personal social media accounts for Facebook, Instagram and YouTube before course commencement.

Equipment required

Participants access a designated link to the online course via their own laptops with Wi-Fi connectivity.

Assessment format

3-4 person group presentation of a digital marketing assignment will be assessed

Certification requirement

Completion certificate will be issued to participants who satisfy the following requirements: 1) Attendance of at least 8 of the 10 course lessons; 2) A Pass in the final course assessment

Our instructors and mentors

Digital Marketing

Isaac Wong

Entrepreneur

*subject to instructor availability

Outline

Topic 1: Fundamentals of digital marketing
Topic 2: Copywriting
Topic 3: Content Marketing and Search Engine Optimization (SEO)
Topic 4: Instagram (IG) Marketing
Topic 5: Facebook (FB) and Youtube Marketing
Topic 6: Advertisement (ads) on Facebook and Google
Topic 7: Podcast Marketing
Topic 8: Real Case Study and Business Analysis

*subject to change. To be finalised when the course date is announced.

Apply Now

Insterested to apply this course or still wondering? Feel free to contact us!

Related Courses

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DM101: Digital Marketing Fundamentals
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DM201:
Digital Marketing Bootcamp
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