top of page

DM201: Digital Marketing Bootcamp

Researches indicate advertising and marketing jobs are expected to grow much in the coming few years. The average digital marketer salary can earn more than double digit in the global market. Digital marketers have the opportunity to work for start-ups, agencies, large corporates, on a freelance basis, or even remotely.

To become a digital marketer, you have to get practical and hands-on experience. In this course, participants will produce successful campaigns and turn ideas into reality by working on a hands-on projects.

Programming Console

Learning outcomes

In this program, participants will…

Learn all of the skills, tools, and processes that need to become a digital marketer

Work with an expert mentor and tutor, who will give personalized feedback and insight into the daily life of a digital marketer

Build an impressive portfolio out of the real-world projects you complete

Fist Bump

Who should attend?

People who are motivated to transform career into digital marketing

People who are interested in digital marketing

Course Details

Course code

DM201

Date

To be announced

Time

19:00 – 21:00 (2 hours each lesson)

Duration

20 hours (Total 10 lessons and 1 presentation session)

Fee

HK$16,800 (Early bird offer: HK$15,120)

Language

Cantonese + English supporting materials

Prerequisites

There are no prerequisites or prior experience in digital marketing or tech required.

Equipment required

Mac or PC with an internet connection.

Canva, Instagram and several Google Apps such as Google Docs, Google Sheets and Google Slides.

WordPress, Google Sheets, Google Analytics, and ad manager tools such as Google, Facebook, as well as social media platforms like Instagram, Facebook, and Twitter.

Assessment format

A presentation on the capstone project in individual or group format will be reviewed by instructor.

Certification requirement

Completion certificate will be issued to participants who satisfy the following requirements: 1) Attendance of at least 5 of the 6 course lessons; 2) A Pass in the final course assessment

Our instructors and mentors

Digital Marketing

To be confirmed

*subject to instructor availability

Outline

Explore all the stages of the UX UI design process, from design thinking to ideating, sketching and more. The curriculum consists of videos, articles, hands-on design projects, and career-related coursework, covering the topics below.

Topic 1: Branding, Strategy, & Marketing Planning

- Understanding customers and developing a marketing mindset

- Learning strategy foundations

- Explore key areas of digital marketing

Topic 2: Content Marketing

- Building a content strategy

- Planning content that drives results

- Learning email marketing and landing pages

Topic 3: Social Media Marketing

- Exploring key platforms and developing a social media strategy

- Driving growth with paid and organic content

- Exploring critical social media topics

Topic 4: Search Marketing

- Boosting visibility with SEO techniques

- Creating compelling search advertisements and campaigns

- Developing a search marketing strategy

Topic 5: Analytics, Reporting & Professional Development

- Measuring marketing efforts and analysing success

- Interacting with data tools and reports

- Preparing to launch your new career

*subject to change. To be finalised when the course date is announced.

Apply Now

Insterested to apply this course or still wondering? Feel free to contact us!

Related Courses

Feature_card.png
DM101: Digital Marketing Fundamentals
Feature_card.png
DM202:
Digital Marketing Fullstack
bottom of page