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WS201: Social CRM Application and Platform Workshop

With the bloom of social media marketing, this is relatively straightforward to attract customers and retain them. The key to customer retention and purchase recurrence is strong brand-consumer relationships. In this workshop, participants will know how to manage customer relationships if they want their business to grow strength to strength.

Programming Console

Learning outcomes

As a result of this course, participants will be able to…

Improve Customer Relationship Management by proactively developing relationships that get the best results with their customers

Avoid common Social CRM mistakes that businesses often make

Manage customer relationships to boost purchase recurrence and attract new clients

Develop a proactive approach to focus the time, resources and efforts on the ‘right’ customers

Fist Bump

Who should attend?

Professionals and entrepreneurs looking to enhance their understanding of how the customer works and thinks

Business owners or customer-focused employees hoping to improve their Customer Relationship Management Strategy

Marketing managers looking for a different approach when considering how to manage customer relationships

Professionals looking to bolster their skills for future digital marketing or CRM roles

Course Details

Course code

WS201

Date

25 February 2023 (Saturday)

Time

09:00 – 18:00

Duration

8 hours

Fee

HK$9,600 (Early bird offer: HK$8,640)

Language

Cantonese + English supporting materials

Prerequisites

No requirements needed

Our instructors and mentors

Workshops and Events

Ravel Lai

Digital Transformation Leader

*subject to instructor availability

Topic 1: CRM Introduction
Topic 2: From CRM to social CRM
Topic 3: B2B Vs B2C
Topic 4: Misunderstanding in social CRM
Topic 5: Data Privacy
Topic 6: Social CRM Application and Platform
Topic 7: Customer Journey
Topic 8: A/B Testing Strategy
Topic 9: Case study and group discussion

Outline

*subject to change. To be finalised when the course date is announced.

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