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DM201: Digital Marketing Bootcamp
Researches indicate advertising and marketing jobs are expected to grow much in the coming few years. The average digital marketer salary can earn more than double digit in the global market. Digital marketers have the opportunity to work for start-ups, agencies, large corporates, on a freelance basis, or even remotely.
To become a digital marketer, you have to get practical and hands-on experience. In this course, participants will produce successful campaigns and turn ideas into reality by working on a hands-on projects.
Learning outcomes
In this program, participants will…
Learn all of the skills, tools, and processes that need to become a digital marketer
Work with an expert mentor and tutor, who will give personalized feedback and insight into the daily life of a digital marketer
Build an impressive portfolio out of the real-world projects you complete
Who should attend?
People who are motivated to transform career into digital marketing
People who are interested in digital marketing
Course Details
Course code | DM201 |
Date | To be announced |
Time | 19:00 – 21:00 (2 hours each lesson) |
Duration | 20 hours (Total 10 lessons and 1 presentation session) |
Fee | HK$16,800 (Early bird offer: HK$15,120) |
Language | Cantonese + English supporting materials |
Prerequisites | There are no prerequisites or prior experience in digital marketing or tech required. |
Equipment required | Mac or PC with an internet connection. Canva, Instagram and several Google Apps such as Google Docs, Google Sheets and Google Slides. |
WordPress, Google Sheets, Google Analytics, and ad manager tools such as Google, Facebook, as well as social media platforms like Instagram, Facebook, and Twitter. | |
Assessment format | A presentation on the capstone project in individual or group format will be reviewed by instructor. |
Certification requirement | Completion certificate will be issued to participants who satisfy the following requirements: 1) Attendance of at least 5 of the 6 course lessons; 2) A Pass in the final course assessment |
Outline
Explore all the stages of the UX UI design process, from design thinking to ideating, sketching and more. The curriculum consists of videos, articles, hands-on design projects, and career-related coursework, covering the topics below.
Topic 1: Branding, Strategy, & Marketing Planning | - Understanding customers and developing a marketing mindset - Learning strategy foundations - Explore key areas of digital marketing |
Topic 2: Content Marketing | - Building a content strategy - Planning content that drives results - Learning email marketing and landing pages |
Topic 3: Social Media Marketing | - Exploring key platforms and developing a social media strategy - Driving growth with paid and organic content - Exploring critical social media topics |
Topic 4: Search Marketing | - Boosting visibility with SEO techniques - Creating compelling search advertisements and campaigns - Developing a search marketing strategy |
Topic 5: Analytics, Reporting & Professional Development | - Measuring marketing efforts and analysing success - Interacting with data tools and reports - Preparing to launch your new career |
*subject to change. To be finalised when the course date is announced.
Related Courses
DM101: Digital Marketing Fundamentals