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DM101: Digital Marketing Fundamentals
As the market grows and businesses face a significant skills shortage, digital marketers are in high demand, and enjoy a rich variety of opportunities and competitive compensation. Companies now realise how beneficial the internet and digital platforms are. Digital marketing reaches a wider audience, and allows companies to scale their business further, and generate more revenue.
This foundation course of digital marketing provides participants the mastery of digital marketing skills and keep them one step ahead of industry trends, no matter what sector they work in.
Learning outcomes
In this course, participants will…
Dive into the world of digital marketing while gaining hands-on experience developing and implementing their own social media campaign
Explore the ins and outs of digital marketing strategy, competitor research, personas, and branding, before creating and launching content of their own design
Learn how to analyse their campaign results and effectively communicate their findings and recommendations to colleagues and stakeholders
Who should attend?
People who is brand new to digital marketing and interested in digital marketing
People with less experience in digital marketing and want to formalize the knowledge and skills
Course Details
Course code | DM101 |
Date | To be announced |
Time | 19:00 – 21:00 (2 hours each lesson) |
Duration | 12 hours (Total 6 lessons) |
Fee | HK$8,000 (Early bird offer: HK$7,200) |
Language | Cantonese + English supporting materials |
Prerequisites | There are no prerequisites or prior experience in digital marketing or tech required. |
Equipment required | Mac or PC with an internet connection. Canva, Instagram and several Google Apps such as Google Docs, Google Sheets and Google Slides. |
Assessment format | A completed portfolio project that instructor will review. |
Certification requirement | Completion certificates will be issued to participants who satisfy the following requirements: 1) Attendance of at least 5 of the 6 course lessons; 2) A Pass in the final course assessment |
Outline
Dive into the world of digital marketing while gaining hands-on experience developing and implementing your own social media campaign.
Topic 1: Digital Marketing Strategy | - Digital marketing channels - Digital marketing strategy |
Topic 2: Personas and Competitors | - Develop a buyer persona - Conduct competitor research |
Topic 3: Defining your brand | - Exploring the concept of branding - Designing a brand and Unique Value Proposition (UVP) for business |
Topic 4: Planning a Digital Marketing Campaign | - Planning a social media marketing campaign - Creating digital content |
Topic 5: Marketing Analytics | - Analysing performance of your campaign - Drawing insights from data |
Topic 6: Presenting Campaign Results | - Preparing a presentation about your campaign for stakeholders - Digital marketing careers |
*subject to change. To be finalised when the course date is announced.
Related Courses
DM201:
Digital Marketing Bootcamp