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DM202: Digital Marketing Fullstack
This course helps participants learn the fundamental concepts of social media and digital marketing. After learning the basic concepts, they will be able to help the company to create a basic marketing strategy and develop a solid marketing plan to help drive traffic to the company website.
Learning outcomes
As a result of this course, participants will be able to…
Help a brand or company manage social media account
Create a content plan
for brand
Who should attend?
University graduates with less than 3 years of working experience
People who are eager to join the industry and explore their career in digital marketing
Course Details
Course Code | DM202 |
Date | 1 February 2023 – 12 April 2023 (Wednesday) |
Time | 19:00 – 22:00 (3 hours each lesson) |
Duration | 30 hours (Total 10 lessons) |
Learning format | Online instructor-led |
Fee | HK$16,800 (Early bird offer: HK$15,120) |
Language | Cantonese + English supporting materials |
Prerequisites | - Participants should be computer-literate with a sound working knowledge of the Windows/Mac operating system. |
- Participants will need to create personal social media accounts for Facebook, Instagram and YouTube before course commencement. | |
Equipment required | Participants access a designated link to the online course via their own laptops with Wi-Fi connectivity. |
Assessment format | 3-4 person group presentation of a digital marketing assignment will be assessed |
Certification requirement | Completion certificate will be issued to participants who satisfy the following requirements: 1) Attendance of at least 8 of the 10 course lessons; 2) A Pass in the final course assessment |
Outline
Topic 1: Fundamentals of digital marketing |
Topic 2: Copywriting |
Topic 3: Content Marketing and Search Engine Optimization (SEO) |
Topic 4: Instagram (IG) Marketing |
Topic 5: Facebook (FB) and Youtube Marketing |
Topic 6: Advertisement (ads) on Facebook and Google |
Topic 7: Podcast Marketing |
Topic 8: Real Case Study and Business Analysis |
*subject to change. To be finalised when the course date is announced.
Related Courses
DM101: Digital Marketing Fundamentals